Neuromarketing: A Review Of Literature

Abstract

The report revolves around the topic of neuromarketing and the various segments associated with it. For the evaluation purpose, the tools and techniques associated with neuromarketing has been discussed in detail. Furthermore, it has been observed that neuromarketing can also be used a marketing tool, that can impact the customer mindset. Using neuromarketing as a business tool also ensures that the purchasing decision of the customer base can be influenced. This will be beneficial for business scenarios as more loyal customers and increased sales can be gained with the help of this method. The ethical considerations are also discussed in detail so that clearer understanding can be achieved on the ethical segment. In the later part of the study, recommendations are provided for the betterment of the entire process. The study also contains references from trusted sources and reputedauthors, whichmake the entire discussion more authentic and informative.