Intercultural Educommunication Model for the Training of Women Entrepreneurs MEIFE, Imbabura- Ecuador

Abstract

Education is the basis for the development of society, and its prioritization by a state
or nation is fundamental to achieve comprehensive social transformation. Its
absence, poor quality or limited access, originate deep inequalities, high poverty
rates, intergenerational illiteracy, low self-esteem and scarce employment generation.
In this context, entrepreneurship emerges as an alternative for the progress of local
economies, mainly led by women. The objective of the study was to design an
Educommunication model for the training of women entrepreneurs, which promotes
the strengthening of their skills and abilities. To this end, a mixed qualitativequantitative
method was used, with the participation of three women's associations:
mestizo, indigenous and Afro-Ecuadorian from the Province of Imbabura in Ecuador.
The results of the research indicate that around 79% of the participating women did
not complete their studies at the different levels offered by the formal education
system in the country. In addition, training options are scarce, dispersed and do not
respond to their socio-economic reality. In response to this reality, the
Educommunication model was built in a participatory way, with emphasis on gender
equity and interculturality, as a tool to reduce the poverty gap in the rural sector.