OUT-OF-MEDIA COMMUNICATION AS PART OF COMMERCIAL COMMUNICATION

Abstract

The market of the agri-food sector is becoming more and more competitive, which forces each company developing in this field to stand out and distinguish itself in the eyes of customers, in order to face the strong competition in the market. In this context, opting for a new product launch and development strategy is essential to ensure the company's continuity on the market. Several Algerian companies resort to communication which allows it to have a better visibility for its new products, to attract the consumer, to encourage him to buy, and this by being close to him to retain him. For this purpose, out-of-media communication is the best technique to use.

The privileged use of advertising at the point of sale, direct marketing, events and digital social networks contribute to the successful implementation of non-media means, in order to make the product known, attract the customer, boost sales and retain customers.