The role of social media in tourism promotion.

Abstract

The advent of the Internet has brought about profound changes and transformations in society, impacting various domains. Information and communication technologies have become a raw material, perhaps the most significant of all, through which the Internet has emerged. This has led to the emergence and development of numerous means and technologies usable for global tourism promotion. Thus, it has become imperative to monitor and study these evolutions. This study aims to shed light on one of these tools, namely social media, and understand their role in tourism promotion.