The rhetoric of public political discourse, a linguistic study in the light of communication theory (Abu Muhammad al- Adnani’s sermon as a mode)

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Ali Awad Maizar, Watheq Hasan Majhool

Abstract

The discourse of ISIS has not attained its place in linguistic and non-linguistic studies
in a purely academic manner, except for some researches in terms of the eloquence of
the discourse and the extent of its impact on the audience receiving it; Despite its
great and dangerous importance to all societies.There is no stopping the analysis of
discourses of all kinds (political, religious, social, literary, media, linguistic and
publicity...) as a connection with the other. One of the reasons that prompted
researchers to adopt the study of the rhetoric of the radical ISIS political discourse, is
that this discourse is one of the very complex and problematic discourses open to
other literary and non-literary discourses and genres; Being a complex and
intertwined discourse that has recently spread and became famous for its iconic,
symbolic advertising style Imaginary; Because of its paramount importance, it
became famous in the international media as it wished for an expansionist
demographic and geopolitical theory; And it was a strange phenomenon that reflected
the belief, behavior and ideology of a number of extremist youth for its eloquence in
persuasion. It is a product of interactions, conflicts, crises and social, political and
religious transformations in the region and the world. Language is a major and
important means of communication in any verbal or even non-verbal discourse in
many cases, because of its communicative, social, comprehensible, persuasive,
impactful and communicative elements, to guide, educate, understand, educate and
persuade people.. Studying discourse requires searching for its vocabulary, structures,
connotations, sounds, intent, and means. its connection, its occasion, its contexts, its
environments and its culture by researchers.So this modest study aims; To give a
frank and comprehensive description of the rhetoric of ISIS’s political discourse,
through a comprehensive linguistic study of one of its discourse models, which is the
sermon of “Abu Muhammad al-Adnani al-Shami.” Linguistic structure and
vocabulary that achieve continuous communication with the community as a
recipient.

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