Radio advertising and rhetorical strategies –a semiotic approach

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Kadranihakima, Hassani Mohamed


This research paper aims to investigate radio advertising as one of the most important ideological discourses that carries an intellectual and cultural impetus for the society addressed to it, as well as reflects its cultural identity. The success of the advertising flash. Since the radio advertising discourse is a fabric of linguistic and non-linguistic signs, the radio advertising makers invoke multiple persuasive strategies in their speeches. From this point of view, we pose the following problem: What are the strategies of persuasion? And what is the extent of their impact on the recipient (the listener).

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